2024 Beitou Summer Magic Festival Promotional Video

To shape the brand identity of Taipei's Beitou commercial district, the "Beitou Summer Magic Festival" is planned for July 5-28, 2024, at Qixing Park, Beitou Park, and surrounding venues. By incorporating local elements, the event features 1 large-scale installation and at least 4 highlight installations, performance events on weekends and holidays, partnership with over 100 local shops, and a series of themed marketing activities including themed parties, performances by well-known artists and art groups, to attract consumer traffic to the commercial district and promote its prosperity.