Chairperson Chou Shui-Mei Leads Century-Old Hot Springs into Digital Transformation

New Marketing Tool for Beitou Hot Springs. By Taiwan Xing reporter Hung Hsiang-Ho
Taipei\'s Beitou hot spring operators, with over a century of history, are actively leveraging digital technology to collectively burnish this golden brand. During last year\'s Hot Spring Festival, they successfully launched the "Hot Spring Witch Go" APP, enabling operators to publish promotional offers and quickly attract visitors, turning foot traffic into revenue.

Taiwan Asia-Pacific International Hot Spring Tourism and Taipei Hot Spring Development Association Chairperson Chou Shui-Mei, in promoting hot spring tourism and leisure-related industries, innovates and creates new ideas every year. During the Hot Spring Festival in October last year, the "Hot Spring Witch Go" mobile APP was launched, connecting all members together to share digital technology resources and create business opportunities.

The APP utilizes Beacon push notification services to help member operators promote hot spring accommodation, bathing, and dining deals. Combined with AR augmented reality to introduce nearby attractions and restaurants, it helps visitors plan their itineraries in advance. Interactive games such as stamp collection and coin accumulation for prize redemption stimulate tourism spending.

On one hand actively innovating marketing, on the other hand reaching out to establish friendships with famous hot spring areas like Japan\'s Matsuyama City, mutually boosting visibility. This combination of virtual and physical strategies keeps Beitou, one of Taiwan\'s four great hot springs, thriving.

Taipei Hot Spring Development Association Secretary-General Chen Ya-Yu stated that in this digital era, mobile APPs and other tools should be leveraged for promotion. Technology integration is the starting point of service, not the endpoint. If 1111 Job Bank\'s "Hot Spring Ambassador" live-streaming videos can be embedded into the system in the future, it will create significant marketing benefits for the entire industry.

Photo: Beitou Hot Spring digital development blueprint. Photo/captured from Hot Spring Witch Go Facebook fan page

Photo: "Hot Spring Witch Go" mobile APP workflow. Photo/captured from Hot Spring Witch Go Facebook fan page

Photo: "Hot Spring Witch Go" mobile APP home page. Photo/captured from mobile screen